Who we areJ'adore bio Team

J’adore bio is an online shop with natural cosmetics from niche European brands. The company is based in Luxembourg (so are we - the proud founders), but we ship the orders all over Europe to France, Belgium, Germany, UK, Ireland and more... J'adore bio reflects everything we wanted as customers - a boutique with pure, effective and safe cosmetics made with finest organic ingredients.

How it all started?

When in 2016 we watched Netflix documentary about chemicals in cosmetics and their impact on health, we read the ingredients lists in our bathroom all night. Effect? Empty cabinets because 90% was thrown to trash ... At that time we thought that we are conscious consumers as we bought only organic foods and always analysed their labels! Cosmetics not, because we trusted that big brands won't encourage us to put petrol on the skin to be beautiful (?!). It was a big mistake and we promised ourselves it will never happen again. We decided to completely change our habits and did the research about harmful ingredients in beauty products.

Skin is the largest organ in our body so we must pay close attention to what we apply on it. Since then, we became knowledgeable about natural skincare and created our own “black list” of chemicals we should avoid in cosmetics. We shared this knowledge with our family and friends, but it was not enough for us. We wanted to spread the word and reach more people. That is when we came up with an idea to open our own beauty boutique. We dreamed it would be a place with niche European brands and carefully selected products. We are very proud of what we accomplished and we hope you will enjoy shopping at J'adore bio!

How we select our products?

To help you make the best choice when shopping at J’adore bio, we provide you with the complete ingredients lists for each product so you know exactly what is inside. Also, we created 5 stamps - vegan, alcohol free, 100% natural, organic and hand made to facilitate your choice. Here are the criteria for all our stamps:

Vegan - these products do not contain any animal ingredients or animal derived ingredients. This includes, but is not limited to, honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, gelatin, and many others. It also means that a product is free from animal testing - but in fact all products on our website are!

Alcohol free - this stamp guarantees that product doesn't contain Ethanol/Ethyl Alcohol, Denatured Alcohol, Methanol, Benzyl Alcohol, Isopropyl Alcohol, Cetyl Alcohol, Cetearyl Alcohol, Stearyl Alcohol, Decyl Alcohol, Mirystyl Alcohol, Palm Alcohol, Lauryl Alcohol, Oleyl Alcohol, Isostearyl Alcohol.

Not all of them are bad - they are used as preservatives and have anti-inflammatory or deodorizing effect, but some of them can dry out or irritate sensitive skin so people with this skin type should look for this label!

100% natural - this is a very strict stamp certifying that all ingredients are pure natural and plant-based and have gone through a very simple transformation (such as cold pressing seeds to extract their oils).

Organic - these cosmetics have one of the internationally recognised certification: ECOCERT, BDIH, Soil Association, COSMOS, NATRUE, COSMEBIO. They all have different criteria that must be met in order for a product to be organically certified and usually define % of organic ingredients in a product (usually 95%). Not all of our brands are certified organic as it is still expensive, especially for smaller brands, but they all develop their products using the purest natural and organic ingredients!

Hand made - Who doesn't love handmade products? We certainly do - made by hand, rather than a machine, these cosmetics are luxurious, effective and beautifully packaged!

Every product we offer is checked against our strict criteria to ensure it is produced in a sustainable way free from toxins, pollutants and animal cruelty. We researched hundreds of ingredients used in cosmetics today and created a list of harmful chemicals that we don’t accept in products offered in our boutique.

Ingredients we avoid

BHA (Butylated Hydroxyanisole)

BHT (Butylated Hydroxytoluene)

BPA (Bisphenol A)

Coal tar

DMDM hydantoin






Mineral Oil / Petrolatum




Phthalates (DBP, DMP, DEP)

Sodium Laureth Sulphate

Sodium Lauryl Sulphate




Urea (Diazolidinyl, Imidazolidinyl)


Organic skincare for every budget

We offer a range of niche natural brands from luxe to less, so that you can discover beautiful organic cosmetics whatever your budget. For those looking for high end products, Clochee face creams and serums have amazing anti-aging properties. At the lower end of the scale, Sylveco has wide variety of natural products with safe ingredients for all skin types.

First natural cosmetics shop in Luxembourg

Although J'adore bio is an online shop, we are proud to say that it is the first natural cosmetics shop in Luxembourg. We live here and we founded our company here! In the future we plan to open a physical shop in Luxembourg :) but let us grow first!

If you have questions, please email us, we will be happy to assist you!