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I dreamt of creating a store where all the beauty products were truly natural. Without the doubtful chemicals, synthetic fragrances and greenwashing. I started J'adore bio inspired by my own journey to a healthier lifestyle. J'adore bio was founded to allow you to take small steps towards better choices in your everyday life. I am very involved in the selection of each product that we offer. I personally research each ingredient to ensure it meets our strict criteria and I also test the products!