ILIA, the clean make-up par excellence
In the ever-changing world of cosmetics, one brand is emerging as a beacon of light, guiding beauty lovers towards a horizon of purity, effectiveness and elegance. This brand is none other than ILIA, a true pioneer in the field of clean makeup. Founded on principles of transparency, innovation and sustainability, ILIA redefines the very notion of beauty, offering products that nourish the skin while revealing its natural beauty. At the heart of the brand's philosophy is a commitment to naturally derived ingredients and non-toxic formulas, without compromising on performance or elegance, delivering products that are both sumptuous and environmentally friendly.
The story of ILIA
The creation of the brand begins with Sasha Plavsic, a beauty and wellness enthusiast, who founded the brand in 2011 in Vancouver, Canada. Inspired by her own quest for quality products makeup healthy and efficient, Sasha created ILIA with the aim of bridging the gap between beauty and cleanliness. Armed with her expertise in green chemistry and her passion for natural ingredients, she has designed a range of innovative products that deliver spectacular results without compromising on the quality or integrity of the formulas. With the ILIA makeup, the clean beauty trend is much more than ephemeral, it is a real revolution in the beauty industry. Using natural and organic ingredients, as well as sustainable packaging, the brand strives to minimize its impact on the environment while providing the highest quality products. Each product is meticulously formulated to deliver exceptional results while respecting your skin and the environment. By choosing the ILIA cosmetics, you opt for a holistic approach to beauty that celebrates health, sustainability and aesthetics. Because feeling beautiful should never compromise your well-being or that of the planet.
ILIA, the perfect brand for a transition to clean makeup
Whether you are a long-time fan of clean makeup or are simply curious to explore new horizons in the world of beauty, ILIA invites you to discover an unparalleled sensory experience. With carefully designed products, impeccable ethics and a refined aesthetic, ILIA is much more than a beauty brand, it is a way of life. The ILIA product line offers a diversity of choices to meet all makeup needs. Of the foundations light to lipstick vibrant, including volumizing mascaras and illuminators subtle, ILIA offers a complete range of products to enhance and highlight every aspect of your beauty natural. In addition to creating the highest quality clean makeup products, ILIA is committed to supporting social and environmental initiatives that contribute to a more beautiful and sustainable future for all. The brand collaborates with nonprofit organizations and local initiatives to promote health, education and sustainability in communities around the world.
ILIA’s best-selling makeup products
ILIA Limitless Lash Mascara: One of the crown jewels is this ILIA mascara! A real must-have. Designed to deliver dramatic lashes without compromising the health of your lashes, this award-winning mascara combines nourishing ingredients such as marula oil and aloe vera extract for remarkable results.
ILIA Super Serum Skin Tint SPF 30: The first of its kind, this serum tinted with ILIA combines skincare, makeup and sun protection! It offers light coverage and a second-skin finish, instantly evening out the complexion. It smoothes fine lines, reduces redness and blurs pores, while plumping the skin.
ILIA Multi-Stick: Multifunction, this stick ILIA allows you to color cheekbones and lips effortlessly thanks to its ultra-soft, creamy, buildable texture that melts to the touch. In addition, its formula nourishes and protects the skin. The Multi Stick can be faded or intensified effortlessly, ideal for all occasions and for all looks, both for the day and for an evening!
ILIA True Skin Serum Concealer: A corrector with a creamy texture that lightens dark circles under the eyes and camouflages imperfections. Holding the concealer of ILIA is maintained throughout the day thanks to its pistachio gum extracts. In addition to protecting the skin while bringing radiance to the eye area, its formula smoothes wrinkles and fine lines and provides softness and uniformity to the skin.
