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100% Pure

100% Pure

Founded in 2005 in Napa, California, 100% Pure formulates face and body care with fruit, plant and tea extracts. Its signature products: the Ginseng Royal Jelly and Caffeine Recovery hydrogel masks, the Bakuchiol Oil Serum and the Fermented Rice Water Toner.

We love it for:

  • its hydrogel masks with ginseng, caffeine or matcha green tea
  • bakuchiol, the plant-based alternative to retinol, as an oil serum and a face wash
  • its Eucalyptus Sea Therapy bath soak, made with crystallised kelp from Brittany

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100% Pure Fermented Rice Water Toner
 
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100% Pure, hydrogel masks and skincare with fruit and plant extracts

Founded in 2005 in Napa, California, 100% Pure formulates face and body care with fruit, plant and tea extracts.

Hydrogel masks

The brand’s hydrogel masks have a sheet made of 95% organic aloe juice and 5% plant cellulose; they become thinner as you wear them, as hydration transfers from the mask to the skin. The Ginseng Royal Jelly Brightening Hydrogel Mask combines ginseng and royal jelly. The Caffeine Recovery Hydrogel Mask, with caffeine, comforts dry, sun-stressed skin. The Matcha Green Tea Antioxidant Hydrogel Mask, formerly the Green Tea Water Bomb Mask, brings together green tea, cucumber and hyaluronic acid for dry skin.

Bakuchiol

Bakuchiol is a plant-derived active presented as an alternative to retinol. The Bakuchiol Oil Serum uses it in a softening oil serum for daily use. The Bakuchiol Face Wash pairs it with kojic acid and lactic acid, which exfoliates gently.

Hydration

The Rose Water Hydrating Milk, an ultra-light milk, combines rose hydrosol and hyaluronic acid. The Fermented Rice Water Toner brings together fermented rice filtrate (sake), niacinamide, liquorice extract and hyaluronic acid.

Bath

The Eucalyptus Sea Therapy Bath Soak is a bath salt of crystallised kelp from an organic seaweed farm on the Brittany coast, infused with peppermint and eucalyptus essential oils.

A five-step routine

  1. Cleanse the face with the Bakuchiol Face Wash.
  2. Apply the fermented rice toner.
  3. When needed, apply a hydrogel mask.
  4. Apply the bakuchiol oil serum.
  5. Finish with the rose water milk.

Frequently asked questions

What are the hydrogel masks made of? 95% organic aloe juice and 5% plant cellulose.

What is bakuchiol? A plant-derived active, presented by the brand as a gentler alternative to retinol.

100% Pure at J’adore bio

Find the range in our boutique at 13 rue Beaumont, Luxembourg, Monday to Saturday, 10:00–18:30, where you can try the textures. Free delivery from €60 to Luxembourg, Belgium, France, Germany and the Netherlands, among other countries.