From our selection, here are four brands to discover this year: formulas that combine ingredients of natural origin with textures designed for everyday use.
RANAVAT
Founded by Michelle Ranavat, the brand draws on Indian beauty rituals and Ayurveda. Its face and hair care combines saffron, precious oils and botanical extracts.
Our favourite product: Brightening Saffron Serum
Agent Nateur
Founded in California by Jena Covello, Agent Nateur offers face, body and hair care as well as food supplements, in minimalist packaging.
Our favourite product: Holi (Mane), a supplement with marine collagen and pearl powder.
AIME
A French brand founded by Mathilde Lacombe, AIME takes an inside-out approach to beauty: food supplements, skincare and make-up.
Our favourite product: Collagène Tripeptides
Westman Atelier
Founded by make-up artist Gucci Westman, Westman Atelier creates high-end make-up enriched with skincare actives, including cream sticks for complexion, cheeks and contour.
Our favourite product: Baby Cheeks Blush Stick