Cream, stick, liquid or powder, matte or shimmer: the right eyeshadow depends on the look you want and the time you have. Sticks and creams go on with a fingertip, like ILIA's Eye Stylus Shadow Stick or RMS Beauty's Eyelights; ILIA's Liquid Powder Eye Tints dry to a powder finish; palettes such as ILIA's The Necessary Eyeshadow Palette or Westman Atelier's Eye Pods make layering easy.